Passenger Information and Campaigns Manager

Melbourne is Australia’s fastest growing city – a city that is becoming increasingly reliant on public transport networks. Since 2009, Metro proudly continues to operate and maintain a world-class train service and network through to delivering significant transport projects that will shape how Melbourne moves. With Zero Harm at the foundation of everything we do, we want everyone to get home safely. We are one team, helping to connect and shape a better Melbourne.

About the role

You will lead a group of four in managing passenger information both on-network and digitally, ensuring clear and timely communications for our passengers. You'll oversee brand management, design, and communication frameworks to support initiatives and drive continuous improvement. By leveraging insights and industry best practices, you'll enhance our communication strategies, ensuring all messaging aligns with our brand & voice, and meets the Department of Transport and Planning guidelines.

This is a full-time, permanent position based at 700 Collins Street with a hybrid work arrangement. Occasional travel to depots across the Metro Network will be necessary to collaborate with your stakeholders. 

Key Responsibilities

• Support the planning and delivery of consistent, high-quality passenger information across all channels, focusing on governance, continuous improvement, and alignment with service changes.
• Lead brand management, campaign delivery, and communications frameworks to ensure clear, timely messaging and a strong passenger-facing identity.
• Collaborate with the Department of Transport and Planning and internal teams to align campaigns, style guides, and passenger information with strategic goals.
• Manage creative briefs and external agencies to produce effective passenger information and campaigns.
• Use passenger insights and data to improve communication through targeted, personalised approaches.
• Ensure all on-network and digital assets meet brand standards and contractual requirements, supporting staff in brand usage and execution.

About you

• Tertiary qualification in Business, Communications, Marketing or a related field
• Significant experience in senior marketing roles and leading teams within a complex and multi-stakeholder environment
• Strong experience in developing and executing successful marketing strategies and campaign
• Strong analytical, research and communication skills to inform planning and engagement
• Excellent stakeholder management skills, with experience in influencing others to achieve successful outcomes.

Click apply to submit your application by 11.59pm, Monday 26 May 2025

Metro’s commitment to a Diverse, Equitable, and Inclusive culture
 
Metro acknowledges the Victorian Traditional Owners of the land on which our rail network operates, the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation.
 
At Metro, we know that a diverse, equitable, and inclusive company is a more innovative and successful one that reflects the communities we serve. We strive for a workplace where everyone is treated fairly and respectfully. A workplace that provides equitable access to opportunities, resources, and where individuals can bring their whole selves to work. In addition, being recognised and rewarded for their contribution to our collective success.
 
We are committed to fair, equitable and merit-based employment and recruitment practices, and we encourage all interested applicants to apply.